5 Minutes with

Christie Turvey Founder of NEUE BLVD

August 23, 2018

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Explore the elegant world of NEUE BLVD, a curated selection of luxurious lifestyle products, sleepwear, homewares and accessories. Constantly evolving and expanding its timeless collections, NEUE BLVD
has become Australia’s ultimate online destination to source unique pieces from Australia and around the world, adding a touch of luxe to the home, wardrobe and beyond.

NEUE BLVD was founded by Interior Architect Christie Turvey, inspired by her time working in London and her travels around the globe to create an exclusive, lifestyle e-boutique. Whilst living in London, Christie worked for high-profile UK interior designer firms such as Helen Green and Candy & Candy, contributing on a range of prestigious projects, including One Hyde Park Penthouse in Knightsbridge. This experience has undeniably informed Christie’s design ethos and NEUE BLVD’s indulgent offering, of which attention to detail, customisation and premium finishes are the cornerstone.

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NEUE BLVD has carved a new niche, expanding from homewares to include an extensive selection of personalised lifestyle goods including; monogrammed, sleepwear for women, men and children in luxury fabrics, phone cases, key rings, towels, stationery, cardholders and more. Recognising the growing demand for all things personalised, NEUE BLVD has also created exclusive Bridal Party packages with monogrammed sleepwear and robes for the bride and bridesmaids. Their lifestyle collection will continue to grow, with plans to launch a resort wear range and additional seasonal prints, as NEUE BLVD lead the way with premium customisation.

Known for their incredible selection of statement-making homewares, NEUE BLVD continues to offer a unique selection of monogrammed bedding, furniture, serving ware, glassware, florals, flatware and more. Think, agate crystal gold- edged coasters, tortoiseshell desk accessories, art deco bar carts, rose gold metallic champagne flutes and more. Each piece has been hand-selected to reflect the fresh yet classically styled NEUE BLVD personality, where metallic finishes, muted palettes and an opulent aesthetic reign supreme.

Imbue a sense of luxury in the every day with NEUE BLVD, where the classic and the new combine seamlessly to create the ultimate lifestyle destination.

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Who is Christie Turvey?
I recently sat down with her to discuss all this NEUE BLVD and life…

What was your inspiration behind starting NEUE BLVD?

A passion for interior design motivated me to start Neue Blvd. Having returned from the UK, where I had worked on several luxury residential projects, I was keen to continue working in the Design World. I had worked with these suppliers and looks before and wanted to bring them to my design savvy clients and customers in Australia.  

I always had a clear vision for the brand. I am a very focus direct person with my own sense of style. I wanted to bring this clarity to my brand and product range. The name Neue Blvd is a representation of my new brand. New in German is Neue, and Blvd to turn it into a designer street name for homewares and lifestyle. 

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Who has been your biggest role model / mentor?

I am very lucky to have had lots of great mentors during my life, but none more so than my parents. They were always passionate about working hard, and I have learnt a lot from them.

Coffee or Tea? How do you have it?

Double shot skinny Cappuccino

 What are 3 keys elements to a successful business?

Be prepared and be open to exploring other styles different from your own. Trust your gut and measure twice, cut once!  

Who is the NEUE BLVD customer?

An increasingly design aware consumer who wishes to create a lifestyle as fashionable as their wardrobe.

 For those that aren’t familiar with NEUE BLVD, What can they expect from the NEUE BLVD experience?

You can see from our social media feed (@neueblvd) that we are focused on a clean and modern aesthetic.  Our website is as fresh and modern as our lifestyle line is.  The website is easily accessible and easy to navigate.  From there we offer amazing customer service and will always answer any questions you may have.  We believe in our product, and believe our customers will love each item as much as we do.

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NEUE BLVD is a unique style, how would you describe it?

Fresh yet classically styled personality, where metallic finishes, muted palettes and an opulent aesthetic reign supreme. 

Can you give us 3 key styling tips when styling a space?

I love designing with monochrome.  Black and white works particularly well with metallic finishes such as brass and bronze.  It gives a real high fashion feel.

I love layering and the use of natural and exotic materials such as leather and shagreen, sourced from near and far.  It’s also an easy way to add and change colour to a room as the different seasons come and go.

 Decorate with mirrors.  Especially if you are working with a small space, mirrors create the illusion of more space and instantly add a touch of glamour.  Opt for an oversized mirror leaning against a wall for that instant New York studio vibe.

 What’s next for NEUE BLVD?

We are launching some new collections and colourways as well as some exciting new promotions!!! Watch this space!

To get your own piece of NEUE BLVD head over to there website today!

KB x

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