Kate Bollard



Welcome to the world of All My Relations.

You may have come across All My Relations on social media. Swooned over the custom vintage denim jackets.
But how did it all start?

All My Relations was founded by artist, musician and designer Kai Brown in 2015. In part, amR was born from a customised jacket that Kai’s grandmother ‘Da’ made for him. Da was a master seamstress and huge influence on his life. Through her passion and art, Kai experienced what it is to own clothing that showcased his own personality and self.

The All My Relations journey solidified with a motorcycle trip to Utah. During a Native American smudge down ceremony by Kai’s friend Alex a young Navajo leader spoke the words Mitakuye Oyasin which translates “we are related” which reflects the worldview of interconnectedness.


Kai had always been interested in custom Chainstitch embroidery seeing it for the first time in photos of musicians like Johnny Cash and Elvis Presley.

Kai’s love of vintage denim, Surfing, the Australian beach lifestyle and motorcycle culture has lead him to find his own style and inspiration with his creations. Every piece that’s sold has been stitched and signed by Kai using his “amR” signature.

When you purchase a design from All My Relations you’re buying a piece of hand crafted highly personalised embroidery. Every piece is designed and stitched to the highest of standards. In a world of mass production and “Fast Fashion”, All My Relations is a brand and lifestyle for the person who’s looking for a one-off, custom, a handmade and totally unique piece of clothing.

So who is Kai Brown, the Man creating these masterpieces?

amR Kai Brown

How would you describe yourself in 3 words?  

Passionate, loyal and adventurous!

When you are having ‘Me’ time, where do you go and what do you love to do?

I’m a Singer/Songwriter so I write and release albums under my own name and this has been a great outlet for me for many years. I’m also a passionate surfer and motorcycle rider. I usually do a big motorcycle trip across the western US every year. On these trips, I often hunt for the best vintage clothing I can find.

Coffee or Tea? How do you have it?

Coffee! Long black with almond milk is the way to my heart. 🙂

Favourite place you have travelled to for either work or vacation?

Being a surfer I would say it’s a tie between Costa Rica and Mainland Mexico. I love to warm water, fresh food and the relaxed culture.

When it comes to work and “inspiration travel”,  I’m also really passionate about the south-west of the US – Los Angeles, Joshua Tree, Southern Utah, New Mexico and Arizona. The southwestern history and design is something that is a real foundation of my passion and design aesthetic for amR. I’m also really excited to visit Japan for the first time later this year with one of my clients, Ron Herman.


Let’s talk business… Why do you believe amR is so successful and a must have item for fashionistas?

I feel like there has been a big shift over the last few years with people really wanting to express themselves as true individuals with what they wear. I believe the fast fashion model relies heavily on people wanting to look the same. amR’s vision is the total antithesis of that concept. A lot of the bloggers and models that I work with have a strong vision and individual design style. What I’m doing attracts the person who seeks that one of a kind piece. Today, there are very few places in the world where custom and truly handmade craftsmanship still exists. I’d like to think I offer that level of service and quality to my clients.

 A lot of Embroidery work these days with brands is digital. You use Chainstitch Stitch Embroidery, what made you work with this kind of embroidery?

Well to start with digital, in my opinion, has little to no character and is designed to be mass produced and cheap. Chainstitch, on the other hand, is all made by hand on vintage machines. Chainstitch is a true art form that has been around for almost 100 years. It has an unmistakable style and if you look at them side by side there is really no comparison. The kind of product we produce is designed to be handed down through the generations.

Who has been your biggest mentor or role model in your career?

I have a few. Nudie Cohn was a legendary designer in LA in the 40’s through the 80’s. He’s pretty much the one who made Chainstitch famous with the “Nudie Suit.” You’ll see anyone from Gram Parsons, Elton John and Elvis wearing his designs.

Modern day guys I would say Maurizio Donadi from (Atelier and Repairs) and John Moore from (Outerknown) are doing amazing work. John has also been a great supporter of mine for which I’m really grateful.

Both John & Maurizio are committed to sustainable fashion which is an absolute passion of mine. I work almost exclusively on vintage product and am very interested in projects that offer a way for us to reuse and recycle.

What has been your career highlight soon far? 

There’s been a couple – I sourced and stitched a collection for Levi’s USA. I was really proud of the design work in that collection as well as the fact that there was almost no carbon footprint. We used only vintage Levi’s jackets and all the thread I used was vintage new old stock.

For the one on one custom projects, working with Jessica Hart has been some of the most fulfilling to date. She has such a creative style and amazing eye for detail. It’s been an incredible blessing to help her execute her vision on a number of projects.

If you could pick any brand or celebrity client, who would be your dream to work with?

Neil Young. He has always been a huge inspiration to me. I just love the way he never chases trends or what’s popular. He does things his way and always has. He has a very clear vision of what he wants, which I also really admire.

What inspires you?

So many things… Music, travel, nature but most importantly people. I really feel like what I do is thread based story telling. I love talking to people, hearing about their hopes, their dreams and being able to stitch their story into something they can wear and hand down to their kids.

Personally, I wouldn’t know where to start when getting a custom amR! For anyone thinking of getting a custom piece made…
Do you have any tips on what they should think about when getting a custom piece?

Well as I said, what we do is very much thread based storytelling. I encourage people to think about words, phrases or any art or design that empowers them. We are all individuals and at amR, we strive to create and truly represent each unique story. We are a company that is committed to these ideals and helping people create their dream piece. If you’re not 100% sure what you want, we can also sit down with you and offer you some design suggestions to help get your creative juices flowing.

Ash Hart

If your interested in your very own amR please head over to their website HERE

For all your stalking needs on INSTAGRAM

KB xx


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