Kate Bollard

HyFashion – Grand Hyatt Melbourne


One of my top favourite Hotels is the Grand Hyatt MelbourneGrand Hyatt Melbourne is the city’s centre of luxury, perfectly poised on Collins Street in the heart of the CBD amongst Melbourne’s bustling shopping, dining and theatre scene. Luxury and Fashion go hand in hand and I absolutely love the latest Luxe collaboration.

What do you get when you have the Grand Hyatt MelbourneAustralian fashion designer CON ILIO + Internationally acclaimed illustrator Kelly Smith ?? You get a sweet partnership called HyFashion.

The HyFashion project is to bring Melbourne’s iconic shopping scene to life through fashion and art. With The Grand Hyatt Melbourne hotel located on the Paris End of Collins Street, guests enjoy the best of fashion and design right on the Grand Hyatt Melbourne‘s doorstep. Why not bring it inside the hotel to Guests. 

Kelly Smith of Birdy & Me to recreate the stunning Collins Street neighbourhood as well as CON ILIO’s breathtaking Charlotte dress with her unique and impressive illustration skills. A stunning limited edition HyFashion stationary set, which will be available for guests who book the HyFashion Accommodation Package at Grand Hyatt Melbourne from November until February 2017.


“I feel very privileged to have had the opportunity to collaborate with two incredible luxury brands, Grand Hyatt Melbourne and Birdy & Me,” says Con Iliopoulos, Creative Director and Designer, CON ILIO.

 “To see my designs come to life in both the HyFashion stationary set as well as the interactive lobby installation at Grand Hyatt Melbourne is a dream come true and will forever be a very memorable experience for CON ILIO. I am thrilled with the end product – it is bold, chic and modern.”


Kelly Smith of Birdy & Me brought the vision created by CON ILIO and Grand Hyatt Melbourne to life on the page. “To have our femme storm down Collins Street in one of Con’s incredible gowns within that iconic Melbourne landscape created an idyllic picture of the city’s fashion scene as we know and love it,” says Smith. 

“It was humbling to be approached by Grand Hyatt Melbourne to collaborate with them on this campaign alongside Con, who is so incredibly talented.  We wanted the illustration to feel really bold and dynamic and also to tie into the glittering gold structure of the hotel itself.”

What does a HyFashion Accommodation Package include I hear you asking…
HyFashion package inclusions: 

    • HyFashion shopping map of Melbourne
    • High Tea for two in Collins Kitchen or a gift voucher to redeem
    • Valet car parking
    • 20% discount off Birdy & Me products
  • Private fashion consultation with CON ILIO couture designer

 The limited edition HyFashion package is available to book from 14th November 2016 – 28th February 2017 on the Exclusive Offers page at www.melbourne.grand.hyatt.com with prices starting from $360 per night.

Pop in and see some of CON ILIO’s couture on display in the foyer. His work is breathtaking.
KB xx


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